“…Your Reputation Precedes You!”
You may have heard of this phrase uttered in an initial business meeting or even in the movies. It means that you have a reputation and that they know all about you (as far as your reputation goes) before they ever meet you. However, nowadays and especially online, this phrase can go both ways, either a positive sentiment or a scathing blow.
Reputation is the most important factor that molds your business into successful longevity and is the only currency that truly does matter and here’s why.
People will work with you, buy from you, and invest in you based solely on your reputation. It is shaped by your character and your actions. Everything you do, regardless of your occupation or goals, directly contributes to the public’s perception of you and in this case, specifically about your business.