A reputation is easier to gain than to change
Building and managing a positive sentiment online through reputation marketing for your company means controlling your audiences’ perception of your brand. When was the last time you searched Google for your own product or brand? If you’re not aware of what people are saying about you, you’re potentially missing out on sales. Nearly half of all adults have searched online for information about professional services. Nearly 80% have changed a purchase decision based on reviews or other opinions they found online.
Over 90% view product and services reviews online as “very” or “extremely” helpful, and even more regularly or occasionally do online research before making a purchasing decision. Businesses that stay competitive in the online marketplace do so by using monitoring tools, aggressively building ratings and positive reviews, using press releases to increase positive publicity, and are actively engaged in the social networks most frequented by their core customers. With diligent Online Reputation Marketing , conversions and sales go up.
Your online presence will be the first point of contact for many of your customers. First impressions tend to be strong, and the perspective instilled with them difficult to change, so it’s important to protect your brand’s image by hiring Rank Mountain’s online reputation marketing and management service. Local businesses are particularly vulnerable to bad reviews and a poor online image. Social media is constantly growing and evolving. Companies that stay ahead of the curve and enjoy a comfortable online niche tend to have greater sales. With over 1 billion active users, Facebook is by far the largest social networking platform on the Internet today, but millions of other users are on LinkedIn and Twitter. Depending on your product or service, proper positioning on the correct platform for your target audience is critical to success.
Poor sentiment hurts!
Why let negative comments, responses and reviews drive sales down? Nearly every business has customers who talk about their experiences online, and whether or not you’re aware of what people are saying on social media and in reviews, it does have an impact on your business. Why not harness that impact for good? Online reputation marketing helps you control what ratings and reviews appear when a customer searches for your business. With Rank Mountain’s ORM service, poor reviews and low ratings are pushed down in the listings, helping to ensure your customer’s first impressions will be positive.
Before we can improve your reputation, we need to consult with you and gather more information on your needs and goals. We need to know if there are issues regarding your online presence, so they can be effectively addressed. In addition to consulting directly with you, we’ll conduct online research to discover what people are saying in the venues that your customers visit and begin to implement a strategy to effectively bring positive feedback to the top of searches. With continuous analysis, adjustment and implementation, we can help strengthen your online reputation.
Our service includes:
- Thorough research and analysis of your current online standing, including keyword analysis and content creation if applicable.
- Competitor backlink analysis to help discover your standing in the overall market
- Review building
- SMO profile creation and optimization
- Social media boosting through updates, groups, discussions, and building a network
- Content generation
Continuous monitoring allows our team to respond to negative comments on popular sites like Yelp and Facebook. When you are aware of negative comments, you’re able to respond to unsatisfied customers in a professional way, by responding to comments and resolving any issues. When you work with a Tampa SEO firm like Rank Mountain, you save yourself the time and trouble of hiring a dedicated team to monitor and manage your online reputation. Our service is a convenient and cost effective way to handle all your ORM needs.